One day, Rukmini's company asked her to lead a project on promoting Indian culture and lifestyle through digital media. She was thrilled to take on the challenge and created a social media campaign that showcased India's rich cultural heritage, from classical music and dance to traditional crafts and cuisine.
The belief that actions have consequences across lifetimes. This influences the famous Indian "fatalism" (accepting current circumstances as results of past actions) and the strong drive for spiritual progress to break the cycle.
This is the India that lives in Tier-2 and Tier-3 cities (Indore, Lucknow, Coimbatore).