PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
. Modern parents are looking for pieces that look like high-end streetwear but function like high-performance gear. The "baby zip" movement prioritizes: Two-Way Zippers: The holy grail of diaper changes. Fold-Over Cuffs: No more lost mittens or scratched faces. Sustainable Fabrics: Bamboo and organic cotton that feel like a second skin. 2. The "XAX" Factor: Bold Prints and Edgy Aesthetics
If you’ve been scrolling through social media lately, you’ve likely seen the buzz. There's a new aesthetic taking over nurseries, and it’s all about the "zip." Gone are the days of fumbling with twenty tiny metal snaps in a dark room at 3:00 AM. We are officially in the era of the functional, fashionable baby. 1. Style Meets Sanity xaxbabyzip hot
In a world of high-tech monitors and AI-powered rockers, sometimes the most impactful innovations are the most tactile. The "Hot Zip" trend proves that parents value efficiency above all else. When you can secure a swaddle or open a bottle-warmer pocket in 0.5 seconds, you’re winning the parenting game. Fold-Over Cuffs: No more lost mittens or scratched faces
you were looking for? Knowing that would help me find the correct brand or a safe alternative for you. The "XAX" Factor: Bold Prints and Edgy Aesthetics
If you are doing SEO and encountered a high-volume or low-competition keyword that seems nonsensical, here is a safer and more effective strategy:
. When he finally bypassed the corrupted sectors, he found a single, encrypted folder. Inside was one file: xaxbabyzip_hot.exe
: Allows users to add or remove files from an archive while it is being transferred or processed.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
