If Disney owns the family and the spectacle, and Apple TV+ are fighting for the adults in the room. This is the "Prestige Zone."

Audiences no longer reward a studio simply for its logo. They reward the promise of a specific experience. When you see the "A24" card, you expect existential dread or sublime weirdness. When you see "Marvel," you expect a quip and a cameo.

The stories these studios choose to tell shape our conversations regarding identity, heroism, and the future.