: "Meli 3GP" is the stage name for Anisa Tasya Amelia. The "3GP" suffix is a nostalgic reference to the 3GP file format , which was the standard for low-resolution mobile videos in the early 2000s, often associated with viral or "underground" clips.
The phrase "i meli 3gp dulu" is a piece of Indonesian internet nostalgia, typically translating to "I'll buy/download the 3GP [video] first." It harks back to the mid-2000s and early 2010s, a specific era of mobile technology and "underground" media sharing. The Context: The Era of 3GP i meli 3gp dulu
: When the filter is activated, it automatically suggests captions using 2000s-era "Alay" text (e.g., "i mEli 3Gp duLu uCHh.." ) to lean into the meme's humor. How to use it in a Campaign You could launch this as a #Meli3GPChallenge : "Meli 3GP" is the stage name for Anisa Tasya Amelia