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: Studios are now treating vertical video platforms like TikTok as legitimate development pipelines for new franchises and talent rather than just marketing tools.

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The Evolution of Entertainment and Media Content: From Screens to Social Streams : Studios are now treating vertical video platforms

Modern media content is hyper-personalized. While this means you are more likely to find shows and music you love, it also creates "filter bubbles." When media content is tailored strictly to our existing preferences, we risk losing the "water cooler moments"—the shared cultural experiences that once unified large groups of people. While this means you are more likely to