To create authentic content, you must first understand the drivers of Indian behavior. Unlike Western individualism, Indian lifestyle is largely dictated by collectivism and cyclical time.
Do not say "Indian food." Say "The best Misal Pav in Pune." Do not say "Indian wedding." Say "The Haldi ceremony rituals of a Marwari family." The algorithm rewards specificity. To create authentic content, you must first understand
"Atithi Devo Bhava" – The guest is God. To create authentic content