The government, through the Ministry of Tourism and Creative Economy (Kemenparekraf), has recognized pop culture as a critical export. They are pushing the "Wonderful Indonesia" brand, but instead of just beaches and temples, they are promoting festivals like and We the Fest .

No discussion of modern Indonesian pop culture is complete without acknowledging the wave of Islamic conservatism that has washed over the entertainment industry since the 2010s.

(tuned percussion ensembles) remain central to the country's cultural identity and are recognized by as critical heritage. Community Values: