Marketers use "bait"—such as free samples, valuable content, or discounts—to encourage prospects to volunteer their attention and time.
Here is the hard truth Seth Godin would tell you: A PDF buried on a hard drive has no friction; it requires no commitment. And without commitment, there is no permission—and no learning. Permission Marketing Seth Godin Pdf Free Download
Permission Marketing is defined as the privilege—not the right—of delivering anticipated, personal, and relevant messages to people who want to receive them. Anticipated : People look forward to hearing from you. : The message is directly related to the individual. Marketers use "bait"—such as free samples
