Concern over plastic waste in Bali and smog in Jakarta has birthed an eco-fashion movement. Seblak (spicy instant noodle soup) packaging is being upcycled into bags. Youth collectives organize "trout fishing" tours where the goal is to fish for plastic in rivers. Environmentalism is not a lecture; it is a competitive sport and an aesthetic.
Shoppers are moving from anti-consumption to "anti-waste." They prioritize essentials but set aside funds for "treats" they can justify as smart decisions. Concern over plastic waste in Bali and smog