Title Experience
| Platform | Execution | Impact | |----------|-----------|--------| | | #PinkHanaChallenge – users create 15‑second “taste‑reaction” videos, often syncing with the track “Mango Sunset” (a custom VCS Remas jingle). | > 2 M user‑generated videos in the first month; 12 % increase in brand mentions. | | YouTube | Mini‑doc “From Farm to Bottle,” tracing mango harvest in Lampung and roselle cultivation in Yogyakarta. | Boosted watch‑time among 18‑34 demographic; 1.8 × higher subscription conversion. | | Live Events | “Hana Beach Bash” – a sunset DJ set with neon‑lit installations shaped like mango halves and roselle petals. | Sold‑out tickets in three major Southeast Asian cities; on‑site QR scans spiked to 15 k per event. | | Gaming | In‑game skin for popular mobile battle‑royale “Island Rush” – a pink‑glowing “Hana” energy drink that temporarily speeds up recovery. | 500 k in‑game activations; cross‑promo drove a 7 % lift in offline sales during the campaign window. |
For those interested in Indonesian lifestyle and entertainment, there are several online platforms, blogs, and social media channels that offer insights into Indonesian culture, food, travel, and more. | Boosted watch‑time among 18‑34 demographic; 1
