A free mobile app for existing customers to manage insurance, savings, and investment policies in one place.
The objectives of Aviva Rocks Free are:
Her parents polished her into a straight-A student. Her teachers polished her into a debate champion. Her peers polished her into “the reliable one”—always there, never cracking. By junior year, Aviva was a smooth, gleaming stone: perfect for holding, perfect for display, perfect for forgetting. aviva rocks free
The "Aviva Rocks" campaign, heavily integrated with music sponsorship (specifically partnerships with high-profile events like the Rugby World Cup and music festivals), utilized the "Free" aspect to lower barriers to entry for new financial products. The core message was transparency and accessibility—stripping away the complexity often associated with insurance and investment products. A free mobile app for existing customers to