"The reflection in the window," Ivy continued, staring at her laptop screen where a trace program was running—a little trick a tech-savvy fan had taught her last year. "You forgot to check the reflection of the building across the street. I can see the logo on your jacket. Apex Maintenance. You’re still on the clock, aren't you?"

: Using analytics to ensure that "engaging content" translates into actual business growth. The "Behind the Scenes" Reality