To understand Lodwick, you must understand the audiophile culture of the 2000s. During the CD and SACD (Super Audio CD) era, labels like MusicLab and First Impression Music (FIM) sought "perfect voices." They found Lodwick working in a pub in the UK.
: She was the voice behind several major television commercials, most notably the Cathay Pacific worldwide advertising campaign. Audiophile Icon jheena lodwick wikipedia
If you have ever wandered through the high-fidelity audio forums of Head-Fi , browsed the demo tracks on a FiiO digital audio player, or purchased a "Best Audiophile Voices" compilation CD, you have likely encountered a name that generates immediate reverence: . To understand Lodwick, you must understand the audiophile