| Opportunities | Threats | |---------------|----------| | • Expand to “holiday‑season” (e.g., Christmas in Napa). • Bundle with a “custom wine label” souvenir. • Replicate model in other wine regions (Sonoma, Willamette). • Use data to create a “VIP loyalty tier.” | • Competitors may launch similar exclusive packages. • Economic downturn could reduce luxury discretionary spend. • Influencer fatigue / audience saturation. • Supply constraints (vineyard availability). |