It traces how popular advertising, specifically Art Nouveau, placed graphic designers at the center of the consumer economy.
Cover of "Graphic Design: A New History" by Stephen J. Eskilson, 3rd edition, featuring a Herbert Matter poster design.
Eskilson distinguishes his work by moving beyond a simple chronological list of famous designers and their "hits". Instead, he focuses on: Social Context
: The more recent editions include a deep dive into how digital design—from apps to emojis—is reshaping our visual language today. Where to Find the Work
