: A universal value, showing deference to seniors is a cornerstone of family and social interactions.
Modern Indian lifestyle is also defined by a digital revolution. With one of the highest smartphone penetration rates in the world, traditional commerce and socializing have shifted online. Yet, even in this digital age, the core values of "Atithi Devo Bhava" (The guest is God) remain unchanged. Hospitality is fierce, and a visitor to an Indian home is rarely allowed to leave without being fed. : A universal value, showing deference to seniors