also offer AR-based visualizers, Asian Paints differentiates itself through its massive market share in the decorative paints division, which contributes approximately 80% of its revenue. MatrixBCG.com for 2026 to try out in the visualizer?
| Stakeholder | Benefit | | :--- | :--- | | | Reduces "Buyer’s Remorse." Users can see the result before spending money. Eliminates the guesswork of comparing physical color chips to large walls. | | Asian Paints | Acts as a top-of-the-funnel marketing tool. It captures user data and preferences, allowing for targeted marketing. It creates a "stickiness" to the brand ecosystem. | | Contractors/Dealers | Serves as a sales aid. Dealers can show customers the app in-store to close sales faster, rather than relying solely on imagination. | visualizer asian paints
: Users can point their phone camera at a wall to see different shades instantly, eliminating the "mess and guesswork" of physical samples. AI-Powered Colour Picker Eliminates the guesswork of comparing physical color chips