This pivot is a textbook example of modern brand management. She took the "entertainment" aspect of her career and adapted it to the medium of the moment: audio and streaming.
By 2010, she wasn’t just appearing in scenes; she was directing, producing, and controlling her narrative. Her shift into content ownership allowed her to escape the standard studio pay structure. Today, estimates suggest that a significant portion of her multi-million dollar net worth comes from royalties, exclusive content platforms, and her own production company. This foundation is the bedrock of her massive entertainment footprint.