The traditional "joint family" (grandparents, parents, cousins living under one roof) is evolving, but its values remain. Modern lifestyle content in India focuses on multigenerational living —how to design a small Mumbai apartment that accommodates grandparents, or how to cook a Jain meal alongside a non-vegetarian dish.

A specific sub-genre that deserves its own review is the explosion of "Village Life" vlogs (popularized by creators like ).