The traditional "Sinetron" (soap opera) industry used to be the pinnacle of fame. Now, those actors have migrated to vlogging. The Nagita Slavina and Raffi Ahmad family vlogs—often called "the Indonesian Kardashians"—set the standard. Their daily video uploads (birthdays, vacations, even mundane grocery shopping) generate tens of millions of views because they sell a fantasy of Bahagia (happiness) that is aspirational for the growing middle class.