A small YouTube creator traveled to Kanchipuram and filmed a response video titled "I showed the viral saree video to the women who actually make it." In the video, the weavers laugh grimly. One older woman says: "Seven days for one inch? That is an exaggeration for Instagram. We are fast, because we are hungry. But the quality drops. You cannot have both." This admission broke the illusion of the "perfect artisan."
Analysis of Viral Saree Craftsmanship Content and Associated Social Media Discourse indian saree aunty mms scandals work