Letycia+soares+nua+extra+quality ((hot)) (2026)

| Variable | Mean | SD | |-------------------------|------|------| | Functional performance | 4.32 | 0.68 | | Ingredient transparency| 4.01 | 0.73 | | Sustainable packaging | 3.87 | 0.79 | | Brand storytelling | 4.15 | 0.71 | | Price‑value congruence | 3.71 | 0.84 | | Overall PQ (global) | 4.24 | 0.66 |

Efficacy (e.g., reduction of wrinkles, hydration) consistently emerges as the strongest predictor of PQ (Baker & Churchill, 1977). Laboratory‑validated claims (clinical trials, dermatological testing) reduce perceived risk (Dodds, Monroe, & Grewal, 1991). letycia+soares+nua+extra+quality