Yet, the analytics suggest demand is high. Search trends for "Muslim plus-size influencers," "hijabi comedy skits," and "fat brown representation" have increased 200% over three years. Hollywood agents are reportedly scouting TikTok for the next big fat Muslim star. The industry recognizes that the "reluctant ally" demographic—liberal non-Muslims who want to support diversity—is hungry for this content.

In recent years, there has been a significant shift in the media landscape, with more diverse voices and perspectives being represented. The rise of streaming platforms, social media, and independent filmmakers has created new opportunities for Muslim women to tell their own stories and share their experiences.

Casting calls for Muslim roles still prioritize thin, light-skinned, Arab or South Asian women with “conventionally attractive” features. Fat Muslim actresses report being typecast as “the loud mother” or “the terrorist’s wife”—rarely as romantic leads or action heroes. Even in progressive productions, size diversity among Muslim characters lags far behind racial or religious diversity.

While digital content thrives on rawness, in the form of scripted television has been slower to adapt, but there are landmarks.