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While Ayalaan had a wide release, not every town has a well-maintained theater. Movierulz becomes a substitute for those who cannot access a cinema hall.
In response to the Ayalaan leak, the Tamil Film Producers Council (TFPC) has taken steps:
But, as with any high-budget Indian film, a dark digital shadow followed its release. Within hours of its theatrical debut, searches for skyrocketed. For the uninitiated, Movierulz is a notorious torrent website that leaks pirated copies of movies, often within 24 to 48 hours of their release.
