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| Platform | Engagement Rate | Best Performing Post Type | | :--- | :--- | :--- | | TikTok | 11.2% | “Stop doing this at the gym” (rant style) | | Instagram | 4.8% | Photo dump + confessional caption | | YouTube | 6.1% (comments) | “I gained 5 lbs in a week… here’s why” | With a following nearing half a million on

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