Understanding this case contributes to three scholarly conversations: (i) the visibility of breastfeeding in public‑private media spaces, (ii) the commodification of domesticity in Indonesia’s online culture, and (iii) the shifting gendered expectations placed on young mothers who navigate both caregiving and digital self‑branding.
Understanding this case contributes to three scholarly conversations: (i) the visibility of breastfeeding in public‑private media spaces, (ii) the commodification of domesticity in Indonesia’s online culture, and (iii) the shifting gendered expectations placed on young mothers who navigate both caregiving and digital self‑branding.
