Her foray into the digital entertainment space has been bold and experimental. With November Story (Disney+ Hotstar) and Jee Karda (Amazon Prime Video), she tapped into an audience that craved content over glamour. In Jee Karda , she played a woman navigating the messy reality of turning thirty—a far cry from the silk-saree-clad village belles of her earlier Telugu hits.
Speculation is rife that she will venture into production, creating specifically for the Telugu OTT platform Aha. If she does, she will follow the path of Anushka Shetty and Nayanthara, transforming from a star into a studio head. Her foray into the digital entertainment space has