: Tools like Sora and Runway have moved from experimental use to creating full filler scenes in mainstream shows, such as Netflix’s El Eternauta .

: Marketing and production teams report creating content up to 40% faster using AI for routine tasks like transcription, translation, and initial storyboarding.

We cannot discuss without addressing the erosion of shared reality. The same tools that create realistic dragons in House of the Dragon can create deepfakes of politicians saying things they never said.

To be literate in the 21st century is to be fluent in the grammar of the algorithm, the psychology of the parasocial, and the economics of the attention economy. Entertainment is no longer what you do when the workday ends. It is the air you breathe.