Post-launch (weeks 1–4)
Unlike typical horror comedies ( Romancham , Pretham ), Hello Mummy aimed squarely at family audiences with kids aged 6–12. The PR campaign highlighted: wwwmallumvfyi hello mummy2024 malayalam pr top
The team avoided overexposure. Two teasers and a single trailer were released, each focusing on the daughter-ghost relationship, not jump scares. Memes around "friendly ghost mummy" went viral on Instagram Malayalam reels. Post-launch (weeks 1–4) Unlike typical horror comedies (
The film’s PR team, handled by (PR manager for Kantara , Jailer in Malayalam markets), used controlled information leaks. The first look poster was released in December 2023, featuring Jayaram with a translucent ghost child. The teaser — originally planned for May 2024 — was postponed to August 2024 to avoid clashing with Turbo and Guruvayoor Ambalanadayil . each focusing on the daughter-ghost relationship