are locked into PG-13. Consequently, their violence is sanitized. People get "dusted" into ash. Chitauri aliens bleed purple goo. Captain America throws a shield that knocks people out without permanent spinal damage. It is balletic, bloodless, and safe for toy sales.
This isn't a battle for market share. It is a battle for the soul of male fantasy. avengers vs x men xxx an axel braun parody better
You cannot talk about Avengers vs. Men's entertainment media without touching the culture war. are locked into PG-13