Principles Of Marketing By Philip Kotler Ppt Chapter 1

Focus on the "Dual Goal"—attracting new customers by promising superior value and keeping current customers by delivering satisfaction. 2. The Five-Step Marketing Process

: The combination of products, services, or experiences offered to a market to satisfy a need. Customer Value and Satisfaction principles of marketing by philip kotler ppt chapter 1

Slide 2: Marketing Mix (4 Ps)