Why do millions watch? Psychologists suggest it’s a form of "Slow TV"—a relaxing, low-stakes way to observe human behavior. It provides a sense of companionship or "ambient sociability" for those who work from home or live alone.

: The site features a chat system where users discuss ongoing events in the various houses, creating a reality-TV-style fandom. Important Considerations

Based on the report, here are some recommendations: