Updated 10 January 2025
As attention spans continue to shift, the industry is redesigning content to be "snackable" yet high-value.
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If you had to define the current state of entertainment in two words, they would be liquid attention . Popular media has become so ubiquitous and so sophisticated that it flows into every crack of our waking lives. We watch shows while eating, listen to podcasts while driving, and scroll videos while waiting in line. There is no longer a "theater" or a "living room." The theater is your pocket. As attention spans continue to shift, the industry
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