Early awareness campaigns often used "shock and awe" tactics. Anti-drug commercials showed eggs frying in a pan ("This is your brain on drugs"). Drunk driving PSAs showed graphic car wrecks. While attention-grabbing, research from institutions like the University of Michigan suggests that fear-based appeals often lead to defensive avoidance—people simply change the channel.
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Shame thrives in secrecy. By speaking publicly—in videos, written essays, or support groups—survivors rob shame of its power. They model that vulnerability is not weakness but the ultimate courage. Each story creates a permission slip for the next person to seek help. Early awareness campaigns often used "shock and awe" tactics