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Platforms like Patreon, Substack, and Kick have allowed to atomize. Fans no longer pay for a bundle of content (a magazine); they pay for a direct relationship with a creator. This has led to the "niche-ification" of fame. You can be the world's foremost expert on medieval pottery restoration and make a living via YouTube memberships, because the internet allows your 10,000 true fans to find you.

User-generated content (UGC) has blurred the line between amateur and professional. Consider MrBeast (Jimmy Donaldson), a YouTuber whose elaborate, high-stakes stunts generate more views than the Oscars telecast. Consider the world of podcasts, where a two-person operation like The Joe Rogan Experience can secure a $250 million licensing deal. Consider TikTok, where a 15-second dance trend from a teenager in Los Angeles becomes a global cultural phenomenon within 48 hours. vixen190315littlecapricelittleangelxxx

Entertainment is becoming less passive and more interactive. Platforms like Patreon, Substack, and Kick have allowed