Short-form isn't just for memes anymore. Deloitte predicts that micro-dramas
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For decades, Hollywood and mainstream media trained us to chase the hero’s journey: the chosen one, the lead singer, the star quarterback, the destined ruler. But if you’ve scrolled through TikTok, Twitter, or Tumblr lately, you’ve noticed a seismic shift. Audiences are falling hard for side characters. Not just liking them— obsessing over them. Short-form isn't just for memes anymore
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Writers, showrunners, and streamers are catching on. Greenlights are going to ensemble-driven scripts. Spinoffs are no longer reserved for fan-favorite leads, but for the weird, witty, morally gray side characters who refuse to be “just comic relief.”