Highlife got a verified 2013 makeover. The video’s rural-to-luxury arc became a case study in lifestyle influencers’ reaction videos. Women’s entertainment channels replayed the bride-price ceremony scene, verifying that Igbo traditions were still photogenic in the digital age.
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"The State of Video in Africa: A Lifestyle and Entertainment Perspective (2013)" Highlife got a verified 2013 makeover
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We see a pop star’s video shoot in Johannesburg—choreographed dancers in geometric print, a private jet rented by the hour, the bass of gqom thumping through speakers balanced on milk crates. Then, a cut to Nairobi: a tech entrepreneur explaining his startup over burnt coffee in a rooftop café. Then, Dakar: a tailor threading a needle by a single bulb, crafting a bespoke boubou for a politician’s wedding.
: This video marked the massive comeback of the South African kwaito group. Featuring the stylish dance moves of Vintage Cru , "Khona" became a visual blueprint for South African dance culture that year.
: In 2013, EbonyLife TV was launched as the first global black entertainment and lifestyle network. Based in Nigeria, it initially broadcast on MultiChoice DSTV, producing thousands of hours of original African drama and factual content.
