Hongkong Actress Carina Lau Kaling Rape Video Avil Better -

Often remembered for the viral videos of celebrities dumping cold water on their heads, this campaign succeeded because it anchored the fun to a survivor's reality. The late Pete Frates, a former Boston College baseball player living with ALS, was the human face behind the challenge. Without his story—the story of a vibrant athlete slowly losing control of his body—the challenge was just a stunt. By framing the "stunt" as a small taste of the paralysis patients feel, the campaign raised over $115 million and funded a major genetic breakthrough.

Lau received overwhelming support from the public and the entertainment industry. hongkong actress carina lau kaling rape video avil better

(A dual-purpose storytelling + campaign amplifier) Often remembered for the viral videos of celebrities