Unlike most Bollywood actresses who stick to "safe" glamour (red lip, black gown, wavy hair), Sonam uses her photos as a laboratory for avante-garde fashion. Whether it is a sculptural Sabyasachi saree or a gender-fluid pantsuit from a Korean designer, her images challenge the Indian audience’s definition of beauty. This shock value ensures that are shared not just on fan pages, but on design forums and art critique pages.