The film's costume design, led by , uses clothing to distinguish between the dual personalities of Janhvi Kapoor’s character and the quirky personas of the male leads.
, presents a distinct visual contrast between rural small-town aesthetics and high-glamour promotional fashion. While the movie focuses on the supernatural, its "style" content is most prominent in the lead actors' character-driven costumes and the viral fashion moments from its extensive press tour. roohi full 2021 open boobs oil show0447 min
For editors, stylists, and content creators looking for “open fashion and style content,” source Roohi ’s stills from the wedding, forest, and climax scenes. Focus on the white-red contrast , backward drape technique , and layered mismatch silhouettes as reusable visual motifs. The film's costume design, led by , uses
Roohi's Open Fashion and Style content also leveraged user-generated content, encouraging customers to share their own styles and fashion choices on social media using a branded hashtag. This strategy not only created a sense of community but also provided the brand with a wealth of authentic and engaging content. By showcasing real people and their personal styles, Roohi humanized its brand and built a stronger connection with its audience. For editors, stylists, and content creators looking for