Strong collaboration with literary giants; focus on social issues like caste and feudalism. Neelakuyil (1954), Chemmeen (1965)
The culture of the "prescription pad" is also unique to Malayalam cinema. Directors like Jeethu Joseph (of Drishyam fame) created a genre where the hero is a four-foot-ten-inch cable TV operator with a massive brain. This celebrates the Keralite belief that intelligence beats brawn—a product of a society where literacy is a religion.