The platform, founded by Vibhu Agarwal (who also founded Ullu), has shifted toward high-budget romantic thrillers and "18+" dramas. Some of the most notable series currently available or recently released include: Chemistry (TV Series 2026– ) - IMDb
A relationship-based reality show testing couples in bold situations.
Some users have labeled the paid model as misleading because ads may still appear even after subscribing to a premium plan.
Paapnashini Ganga
This paper examines how Atrangii defines "lifestyle" not as luxury, but as relatability, and how its "entertainment" value proposition relies on emotional resonance over high-gloss production values.