On 24 09 10, the traditional PR junket is declared obsolete. Late Night with Stephen Colbert aired a clip of an interview with Timothée Chalamet that got 200,000 views on YouTube. Meanwhile, the same actor’s 15-minute "Chicken Shop Date" with Amelia Dimoldenberg (released on September 9) garnered 12 million views. Authenticity (or the high-performance version of it) has defeated the late-night monologue.