Season 1 was famously promoted by Adult Swim by uploading the entire season to YouTube temporarily and through various digital "bursts" to build a cult following. Critical Reception Rotten Tomatoes: The first season holds a 96% approval rating
In the early 2010s, digital distribution was still finding its footing. Fans often sought out a —a file captured from a streaming service—to watch the show on their own terms. These versions became the primary way the show spread through word-of-mouth before it was a global juggernaut on major streaming platforms. rick and morty s01 webrip
Impact & Legacy
: "Wubba Lubba Dub Dub!" and Rick’s self-definition as a scientist who changes the world when he doesn't like it became instant classics. Season 1 was famously promoted by Adult Swim