Awek Tudung Ajak Romen Target -
| Brand | Activation | Results | |-------|------------|---------| | | Released a limited‑edition “Romen Pink” tudung, bundled with a QR code linking to a duet challenge. | 12 % lift in sales of pink‑tudung line (Q2 2024). | | KopiKita | Sponsored a “Coffee With Romen” pop‑up at KL’s Jalan Alor, featuring a photo‑wall with the original video backdrop. | 3 M impressions, 18 % increase in foot traffic. | | GlowUp Cosmetics | Launched a “Hijab‑Ready” makeup kit, using the hashtag #AwekTudungAjakRomen for UGC. | 45 k user‑generated videos, 2.1 M total views. | | Traveloka | Ran a “Date Night Getaway” sweep‑stake asking users to tag the influencer they’d invite. | 1.6 M entries, 20 % rise in app installs among target age group. |
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